Alfa Romeo has revised its business plan by delaying the release of eight new models by two years to 2020.
The revisions also drop the previously announced plan to sell 400,000 global units by 2018 – the new plan has no volume indications for either Alfa Romeo or Fiat Chrysler Automobiles (FCA) as a whole. However, FCAsays that its commitment to Alfa Romeo’s “overall brand and product strategy remains in place”.
The new strategy will focus on the European and North American market, while reducing sales targets in China where the luxury market has slowed down. Alfa will also delay the launch of the Giulia midsize sedan following technical problems. It will launch in Europe in early June. US launches for the model will follow the European debut by three to six months.
The marque will delay several models, including its first crossover, which will launch in Europe late 2016 or early 2017. Other models, including a full-size sedan, two SUVs and a hatchback won’t appear in showrooms until between 2017 and 2020.