The history of used car importing to New Zealand

From the rising sun to the long white cloud tells the stories of innovators and pioneers who identified business opportunities and jumped at the chance to be in at the groundlevel.

Travelling to a foreign land in pursuit of decent used cars was unchartered territory. And just when Kiwi car dealers thought the most challenging thing about the venture was developing trustworthy international relationships and establishing a reliable supply chain, it was back home in New Zealand where the barriers went up.

Confronting well-connected lobby groups, as well as unravelling political red tape and law changes, created a moving target and an ever-changing entrepreneurial environment.
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